Insight: Cache Valley cheese competes with established brands like Tillamook, yet we aim to ensure it remains top-of-mind for mothers seeking premium ingredients and wholesome values.

Idea: Created a diverse array of content, spanning TV commercials to daily organic social media posts, to position Cache Valley as the preferred cheese brand for special moments. Emphasizing its goodness and appeal to discerning consumers, we aim to solidify Cache Valley's place as a trusted choice among mothers seeking quality ingredients.