Insight: In today's fast-paced world, consumers are increasingly prioritizing health and wellness, seeking products that not only hydrate but also replenish essential electrolytes for optimal performance and recovery.

Idea: Developed an integrated marketing campaign highlighting Electrolit's unique formula, emphasizing its role in hydration and electrolyte replenishment for active individuals. Leveraging digital channels, influencer partnerships, and experiential activations, the campaign aimed to position Electrolit as the go-to choice for those seeking effective hydration solutions.