Insight: Geisinger recognizes the significant Hispanic population in Pennsylvania, particularly in Hazelton, highlighting the need for tailored healthcare communications to serve this community effectively.

Idea: Partnering with Geisinger, we developed targeted ads for their Hispanic audiences in Hazelton, Pennsylvania, ensuring crucial healthcare information reached this demographic in a language they understand and trust. Even if the name "Geisinger" may be hard to say, we assure you there's always someone ready to say "hola" and provide the care you need.