Insight: Keebler recognizes the need to introduce its brand and legacy to Hispanic audiences unfamiliar with its iconic cookies and elves, requiring original ideas and adaptations for effective communication on social media platforms.

Idea: Developed engaging and culturally relevant content tailored specifically for Hispanic audiences on social media. This included original concepts and adaptations highlighting Keebler's rich legacy and beloved elves, effectively introducing the brand and its products to new consumers while resonating with their cultural backgrounds.