Insight: POND’S was perceived as “Grandmother’s” brand by younger Latinas.

Idea: Rebrand to appeal to U.S. Hispanic Millennials with bilingual, Latinista-toned creative by Developing bilingual creative with a young, Latinista tone and voice across social, influencers, print, website, e-commerce and experiential to increase sales and establish the brand with U.S. Hispanic Millennials.