Insight: Hispanic household providers didn’t grow up with Pop-Tarts so they don’t reach for them when shopping. Moms are looking for positive cues from their kids, but she needs to feel good about giving it to them (energy and craving satisfaction).

Idea: Executed campaigns across various platforms, including TV commercials and paid social media posts, to raise awareness and enhance consideration of Pop-Tarts among Hispanic parents by letting them know Pop-Tarts is a portable, convenient, satisfying, and simply just cool food that her and her kids will love.